"The Business Code" by Dan Brown

How to fail proof your idea with three question validation Starting a successful business is hard. But let’s not presume that entrepreneurship itself is intrinsically riskier than other things that popular culture deems as “acceptable.”  You’ll never be able to completely avoid risk, either in your personal or professional life. However, you can mitigate it significantly by having a solid game plan in place. You need a proven system that will help you determine which ideas are worth pursuing so that you don’t become a statistic of America, Inc. You want to be as certain as possible that your business will succeed before you launch. In other words, you need to fail proof it. Click here to read more

Here’s a question most of my students get wrong, and you likely will too. (Don’t feel bad; just about everyone answers it incorrectly). Ready? What is the number one characteristic of an entrepreneur? The vast majority of my students—and everyone else I ask—-usually say, “They’re risk-takers.” If I’m feeling generous, I’ll reward my students with partial credit for this answer, but I probably shouldn’t. Click here to read more

Want to be extraordinarily persuasive start by banning these 3 weak words