"The Business Code" by Dan Brown

Because most people tend to associate the term “crowdfunding” with platforms like Kickstarter and GoFundMe, many people assume that equity crowdfunding platforms operate just like they do. However, sites like those don’t provide investors with a material return on investment. Equity crowdfunding gives investors the chance to invest in a startup or existing company by purchasing a percentage of ownership of a company that they think has a chance to be successful.   Although restricted to accredited investors only Equity Crowdfunding has grown to an estimated $2.5 billion in equity investment in 2015 with growth expected to double year on year. At this rate it is projected to surpass Angel and Venture Capital funding in 2016 . Equity Crowdfunding offers several investment and finance instruments.   InfiniumInsights is now a Business Sponsor for EquityNet, one of the largest equity crowdfunding sites. Sponsored deals fund faster. We also provide coaching to optimize your an...

Nine out of ten investor groups and lenders say the majority of business plans they receive do not provide the information needed to match their funding criteria. Too often boiler plate or plans using a general template are submitted. Many make the mistake of viewing a business plan as nothing more than a creative writing exercise that can be completed in a few days; a one-time document or something to be done cheaply and quickly to attach to a loan application or give to potential investors. res ipsa loquitur (Latin for "the thing itself speaks") ... the "facts speak for themselves." A Small Business Administration (SBA) study revealed that the degree of business success is proportionately related to how comprehensive and detailed the business plan. The number one reason businesses fail is lack of capital. I maintain lack of capital is experienced due to poor or insufficient business planning. A US Bank study of failed businesses determined the num...

I am often asked what is the value of my business or how much ownership do I have to give up. Too often a potential client insists their business is worth millions and investors would be falling over themselves to rush to give the business owner millions for a few percent ownership. There are thousands of pages written about how to value a startup or pre-revenue company. Before proceeding with yet another page on how to value your startup I’ll give you the simple answer. A business, like anything, is worth what someone is willing to pay. For owners valuing their business is often an emotional exercise. For investors it is a logical exercise in math. Each business sector has an accepted multiple to set the value for companies generating revenue and profits. Depending on your sector the multiple is either times revenue, EBITDA, or profit. E.g. at 3 times revenue, if you have $1 million in revenue your business is worth $3 million. If you have revenue and no profits usually the...