Too often I am contacted by people who mistakenly believe that a “great idea” means people will want to give them money to start their business. Reality check: if you have no money to assist with your fund raising or crowdfunding campaign then it’s probably best that you don’t even try. You need money for a comprehensive investor or lender-centric business plan, executive summary, and pitch deck, for lawyers, for accountants, for marketing, for assistance with your offering terms, for more marketing, for due diligence costs, for escrow fees (if applicable), for offering transaction fees, for regulatory filing fees, and for more marketing. You may have the coolest thing in the world, but nobody works for free and you’ll only get what you pay for in terms of services and quality. Many are under the misconception that you can raise lots of money by simply posting your deal on a crowdfunding site. The key to successful crowdfunding is marketing your offering. The keys are ...